1st Conversation

We like to have a conversation with you to find out what you want to do, your time frame, and a little about your current situation (your website address, hosting provider, etc.). We may also need access to some of your accounts to make sure we don’t have any surprises.

If you want to do more than covert your website, we will also go over more details about your business such as what you do, your objectives, your competitors, and who you your market is.

2nd Conversation

Our second conversation is to figure out exactly what we will be doing for you (scope of work), as well as establish rough pricing. We'll go over our assessment, the list of pages to move over (to make sure we don't miss any) and if everything looks good, we'll send out a quote and our contract.

If creating content, we’ll also talk about what content we need to create and how it will be organized (sitemap).

Collection of Information

To get started on your project we'll send you a list of information that we'll need in order to complete the work. This is usually things like account logins and passwords, logo files, images, videos, content and style guides.

This step also includes creating a full backup of your existing site – just in case.

Helpful tip – with passwords and other login information, it’s a good practice to create separate accounts for your service providers when possible. If not possible, ensure that you change passwords when changing service providers.

Design Steps

new sites, redesigns or otherwise applicable


So you can get the best possible results, we look into the information you gave us – your target market, what you do, and your competition. We use this information to inform our decisions and designs.

If we are doing any content writing, we will also look at your target market’s search habits to come up with some keywords that they may be using and topics they may be interested in.

Design Conversations

Communication is key, and as we create design resources (wireframes, style guides, sitemaps, mockups or sample sites), we like to get your approval to make sure we are going in the right direction.

Content Creation

Using the sitemap we create an outline (purpose document) for each page. We try and get your feedback for each outline. Once you give your OK, we use those outlines and start writing the content. Some pages may require more communication so that we can get all the facts right. Once we have a draft of your content, we let you review it to make sure that the content is accurate. Don’t worry about any typos or other grammatical errors, as everything gets proofread before going on your site.

If the content requires images, we will send you the images we recommend however we value your input, and if you can provide us with a good image we would love to use it.

Execution of the work

We like to make sure that everything works properly so before we say our work is done we test in the most commonly used browsers and devices.

Please note that we do not support older browsers with less than 3% usage unless otherwise agreed upon.

Glossary of Terms

Sitemaps help you organize how the content is structured, and usually how it will appear in the menu. It will also help you figure out what content needs to be created, and why it needs to be created.
Wireframes present a rough sketch of how the site will be laid out without any content or visual styling.
Style Guide
Style guides are usually a guide on colours, fonts, other visual elements and how to use them. Usually style guides are just for your website, but it can also be more comprehensive and cover social media and print. Sometimes it can even define the writing style and voice. (Traditional or simplified/American English? Do you use I or we? Do you use an oxford comma? Do you use contractions? When do you use the &?). If you’ve worked with a branding company, you will most likely have a good part of this already.
Mockups are an image of what your site could look like. They can be rough (Just to give you an impression) or “Pixel Perfect” meaning they are an exact representation.
Sample Site
Sample sites are created to give a detailed look at how your site will look and behave. These sites usually have dummy, or rough content and is just to give you a better idea of how your site will look and function. This is usually the last step before the site is created.
Purpose Document
Purpose documents serve as an outline about what the content is about, who the content is written for (target market), the goal, the next step, keywords/topics and SEO elements (description and title). We want to know who and what each page of content we create is for, and we want to make sure that what we write is on point.